CASE TEAM

What is case team?

The BCIT Marketing Association (BCITMA) Case Team is a group of ambitious students selected to represent BCIT in national and international case competitions. Each year, the team tackles real-world business challenges and presents strategic solutions to panels of executives, industry leaders, and academics.

Members sharpen skills in research, strategic planning, storytelling, and persuasive communication while working under pressure. Guided by faculty advisors and industry mentors, the team develops leadership, collaboration, and critical thinking. As one of BCITMA’s flagship initiatives, the Case Team connects classroom learning with practical application and prepares students to become future marketing leaders.

Our team members are known not just for their technical expertise but also for their ability to think creatively under pressure, collaborate effectively, and present with confidence.

Meet The Case Leads

  • Co-Case Lead

    As Co-Case Lead of the BCITMA Case Team, Andy brings a strong mix of strategic thinking, leadership, and dedication to guiding the team through the challenges of national and international competitions. With a background in marketing strategy and hands-on experience in business development and consulting, Andy is passionate about helping students push beyond classroom learning to apply their skills in real-world scenarios. In this role, he supports team recruitment, training, and preparation, ensuring members are equipped with the tools needed to analyze cases, craft compelling strategies, and present with confidence. His leadership focuses on collaboration, discipline, and innovation, creating an environment where team members grow both professionally and personally. Andy views the Case Team not only as a competition, but also as a platform for building resilience, sharpening critical thinking, and fostering the next generation of marketing leaders.

  • Co-Case Lead

    Hi, I’m Gurnoor! I’m from Squamish, and I started off with the Business Information Technology Management Diploma (Enterprise Systems Option). This January, I’m continuing my journey by pursuing my BBA in Marketing.

    One of the highlights of my time at BCIT has been joining the BCITMA Case Team. Last year, I had the chance to present. This year, I’m excited to step into the role of Co-Case Lead. Working with such a passionate and creative group has pushed me to grow as a leader and strategist, and I’m looking forward to building on our tradition of success, including last year’s 3rd place finish at the AMA International Collegiate Case Competition.

    Outside of case, I love the outdoors and doing creative hobbies!

frequently asked questions

  • Every year, the BCITMA Case Team proudly represents BCIT and Canada on a global stage at the American Marketing Association (AMA) Collegiate Case Competition. This elite marketing competition brings together top schools from across North and South America, including Ivy League institutions, to solve real-world marketing challenges provided by high-profile corporate sponsors.

    Our team consistently competes at a high level, and over the past three years, we’ve secured top-three placements, showcasing the talent and dedication of BCIT students. By participating, you’ll gain valuable experience in tackling complex business problems and presenting strategic solutions to industry leaders.

  • Andy Jeong and Gurnoor Tatla are the 2025-2026 Co-Case Leads.

  • Joining the BCITMA Case Team offers you a unique opportunity to apply your marketing knowledge in real-world scenarios, gaining hands-on experience that goes far beyond the classroom. You’ll work alongside a diverse team of talented students, expanding your professional network and building relationships with industry professionals, mentors, and peers.

    Representing the best Canadian school in the competition means you’ll also be part of a winning tradition, where your hard work could lead to national and international recognition. Whether you’re looking to strengthen your resume, grow your skill set, or simply challenge yourself in a competitive environment, this experience will help you stand out to future employers and make a lasting impact on your career.