• Think/Share Vancouver

• 9 January 2012 by Robbie 2 Comments

Think/Share is Vancouver’s new speaker series dedicated to the city’s advertising and marketing industry. Integrating students and industry, the goal is to provide an open platform for engaging discussions. Each event will introduce a panel of local professionals who specialize in the evenings topic. Events will also feature live local music and an inviting atmosphere where all are welcome.

View images from the event: 

[View photos as a slideshow]

Photo credit:  Luc Dumas

February 2012: The Digital Shift

Hosted by Bob Kronbauer, Founder of Vancouver is Awesome (V.I.A.)

In the last few years, a shift has become more and more evident in Marketing and Advertising. This shift has taken a lot of battle-hardened marketers by surprise, as their traditional tactics fit like square pegs into the round holes of the online, socially responsive world.

But their time is not over, no – their role has simply changed. The world that was once controlled by the makers of the message is gone, and brands are now at the whim of their consumers. This change – this Digital Shift – is something that will not go away. In fact, the change is happening faster everyday.

Event Details:

• February 8th at 6pm sharp
• Guilt & Co. in Gastown (1 Alexander Street, under Chill Winston)
• Admission with a $15 donation to the BCITMA at the door
• Tweet questions you have ahead of time using #digitalshift

The event will be followed by live folk music, good times and of course – board games.

The Digital Shift is pleased to announce the host and speakers of the February 2012 lineup. The event’s theme, “Brand Management through Social Media”, was a topic selected as a direct reflection of how brands are changing right before our eyes.

 

The Host

Bob Kronbauer

President and Editor-In-Chief, Vancouver is Awesome Inc.

Bob Kronbauer is a creative director and early online adopter. He founded the first online skateboarding magazine in the 90′s and, after facilitating it’s acquisition, went on to work in the art department of film director Spike Jonze’s skateboard company in Los Angeles. Finding his way back home to Vancouver in the mid 2000′s to work as a freelancer for international clients such as Nike, Poketo, Kangol and others, in early 2008 Bob founded the VancouverIsAwesome.com blog which has grown to be one of BC’s most popular web sites, celebrating positive stories of local arts and culture. Over the coming years he plans to launch the “Is Awesome” brand with partners in every major Canadian centre.

Speaker Profiles

 

Dave Olson

VP Community, Hootsuite

Dave is an experienced writer, podcaster, traveler and marketer adept at taking business and/or artistic projects from concept to completion. Throughout his career, he has arranged campaigns of all kinds including performing copywriting, lead generation and collateral creation tasks, he has produced and narrated a film (plus found financing, presented screenings, managed rights releases). Dave has also published articles several articles in magazines, books and journals (usually about Hemp in Japan and/or technology culture), and founded, managed and grown multiple ISP businesses (including growing in the darkest days of the .com biz). He continues to host and produce podcasts with popular shows on literature, hockey, winter Olympics, travel and Vancouver life, and is experienced in tourism industry and worked as a tour guide and club host for Japanese tourists in Guam. Dave even launched and managed a company blog and podcast on ecommerce and new marketing techniques.

 

Darren Yada

Digital Strategist, Rethink

Darren is a digital strategist at Rethink — one of Canada’s top-ranked and most awarded advertising agencies. It has been twice named Agency of the Year by Strategy Magazine and currently counts Molson Canadian, Bell, A&W, Mr.Lube, Coast Capital Savings and BCAA among its clients. In his role, Darren has helped advise some of Canada’s biggest brands on how to strategically use digital properties to achieve their business objectives.

Previously, Darren was the Director of Digital Strategy at the Nettwerk Music Group — overseeing the online presence of Avril Lavigne, Sarah McLachlan, the Barenaked Ladies and the Lilith Fair Music Festival. Midway through his 6 years at Nettwerk, Darren took a one year leave to join YYOGA as their first employee and help start what is now one of Canada’s most successful yoga studio operators.

Darren has a double major in Marketing and Finance from the University of British Columbia’s Sauder School of Business.

 

Chris Walts

Digital Strategist, Tribal DDB Vancouver

Chris Walts is a Digital Strategist at TribalDDB – a branch of DDB Canada’s digital offering that also includes RadarDDB.

When not troll whacking, copywriting, or trend spotting, Chris provides strategic listening, insight, planning, and execution across new and emerging trends and technologies for such clients as the Canadian Tourism Commission, Tourism Kelowna, the University of British Columbia, BC Salmon Farmers, the BC Government, and Subaru Canada.
Chris is also a blogger and podcaster, hosting his own video podcast, The 49th Parallel. He has spoken at various events on social media strategy and video production for the Internet.

When not spending time online he loves to travel. His most recent adventure had him backpacking through Peru.

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Questions?

Contact Robbie Hamill (email@rdhamill.com),

or April Yau (april.y.yau@gmail.com).

 

 

 

131 days ago by Robbie in News and Events, News/Updates | You can follow any responses to this entry through the RSS feed. You can leave a response, or trackback from your own site