The Vice President of Integrated Marketing is responsible for organizing two major events each year: Marketing Week and the Regional Conference. Both of these events incorporate everything that you associate with the BCIT Marketing Association, including industry speakers, networking and hands-on learning. In other words, everything that is career-oriented and will help you succeed out in industry.
Marketing Week went off flawlessly this year, and the Regional Conference next week is already poised to offer even more speakers, connections and insights than ever before (click here for more details and registration information).
Our VP of Integrated Marketing this year is Nikki Nguyen. As a member of the Events Committee last year, she already has some experience organizing large-scale events: Nikki was the Hair and Make-Up Lead for the BCITMA Fashion Show (coming soon!) as well as the volunteer coordinator for Schmooze (also coming soon).
But that isn’t quite like organizing an entire event yourself. Upon being elected as VP of Integrated Marketing, she was basically given a 4-page manual and told to put together two of the BCITMA’s biggest events.
How did she do it? That’s what we’re here to find out. Sit back with your favorite drink and prepare for an exclusive interview with Nikki.
Let’s start with some basic questions (green text is her answers):
- Why did you come to BCIT?
I came to BCIT because I heard this program was the best way to gain the skills needed to get into the industry. The intensity of the program challenges everyone, but allowed the development of skills I never knew I had. It’s a respected school with amazing instructors, and lives up to the slogan: “Real Experience. Real Results.”
- What do you want to do after you graduate from BCIT?
After graduating, I hope to get a job in account services within an agency.
- Give one piece of advice to our first-years who are suffering through BCIT right now.
It says one, but I’ll give you three:
- The people around you are your network. You’ll never know who you’ll be working with after you graduate, so don’t be an a**hole.
- Focus on understanding concepts, and gaining skills needed to succeed in the industry. Don’t worry about your grades. C’s get degrees.
- Join the BCITMA.
Now for the fun stuff:
- What do you think of all the Executive Board members you have been working with this year? Feel free to be as honest (or dishonest) as you like.
But seriously, they are so amazing and supportive. I can always count on them to help me when I need it. It’s super rewarding working with people that have different skills and expertise because they allow me to learn new things every day.
- So you have to organize a major event. Where do you even start? Describe the first thing that you did.
I wouldn’t know where to start without my manual from last year’s VP of Integrated Marketing (shout out to Chelsea Leadbetter). The most important thing I did at the beginning was to set goals and objectives for myself and for the events. Establishing these goals allowed me to take steps to achieve the end result I planned for.
- Where did you find the industry speakers and how did you persuade them to come talk to students?
Connections, LinkedIn and Google. It was not that hard to persuade industry professionals to speak to BCIT students. As I mentioned, it’s a very respected school, but also all speakers were eager to share their wealth of knowledge. Many speakers during Marketing Week were graduates of the program, so they were open to helping out!
- What have you learned from organizing Marketing Week and the Regional Conference?
I have learned a lot, but a major thing I learned is that timing is everything. Everyone has a plan for how they want certain things to turn out, but in reality, nothing goes as plan. It all depends on the timing and situation. Always hope for the best, but expect for the worst. I’m not saying don’t have a Plan B, but make Plan A so good that you won’t need to have a Plan B.
- Besides yourself, there are also two Directors who helped you. Here’s your chance to plug them.
Meghan Gee, the Director of Integrated Marketing. When Meghan is given a task, she gives 150% effort to complete it. She is the easiest person to work with, and is so supportive every step of the way. She listens to everything I have to say, and provides input and feedback on how to make the events better. Without this girl, I would not be able to pull off either events.
Sarah Westwood, the Regional Conference Lead. Sarah is AMAZING to work with. As soon as I told her she got the position and gave her her tasks, she was already brainstorming ways to accomplish them. With her mindset, she was able to provide quick and amazing results. Her contribution towards the conference allowed for a smooth planning throughout the process. Sarah’s eagerness to help and succeed creates positive vibes in a stressful situation.
- Anything else you wanted to add?
The BCITMA is incredible. Also, COME TO THE REGIONAL CONFERENCE. Don’t miss out on one of the biggest events of the year!
And there you have it. Please give a special thank you to Nikki Nguyen for everything that she has done for the BCITMA.
Remember, the Regional Conference is coming up on Saturday, January 16th! For more information, take a look at this article on Regionals; it contains all the details on which speakers will be attending, the sales and case study competitions, networking opportunities, and everything else you can expect to see at the conference.
Be sure to also check out the Regional Conference Facebook Page for all the latest updates. See you there!