In October, we had the privilege of attending Marketing Week: Cement Your Network put on by the VP of Integrated Marketing, Sarah Westwood and her director Jalees Jaswal. At the General Meeting, Jalees was rewarded the October Member of the Month because of her help in bringing Marketing Week to life.
Jalees’ work since August was critical for the execution of events during Marketing Week, specifically the Alumni Panel on Day 1 and the Industry Tour at Build Direct on Day 3. Networking, coordinating and organizing are all skills that Jalees had to utilize and she surely had no trouble doing so. In addition, she collaborated on the theme, speakers and overall execution by bringing creative ideas and maintaining true professionalism. Alongside overseeing the two days of events, Jalees recruited and coordinated volunteers when they were needed. As you can probably imagine, the planning of not one but FIVE total events in a week is a tough and challenging task but it was all made possible for the Integrated Marketing team because of Jalees!
Most importantly, weaved throughout Jalees’ hard work are the other positive aspects that she brings to the table. Her upbeat energy and positive spirit is incredibly infectious and made it possible for all of us to get excited about Marketing Week. As we continue on the path to Regional Conference, all of us at the BCITMA are eager and ecstatic to see where Jalees and the Integrated Marketing committee take us. The one thing that we can surely count on is pure positivity throughout the process!