For Marketing Week 2016, the BCITMA are very fortunate to host an amazing speaker full of experience and insight.
Meet Bianca Knop!
Bianca is an individual who managed the national launch of cool products such as the Nintendo Wii and creating, developing and implementing all Olympic marketing and sponsorship initiatives for Bell Canada around the Beijing 2008 Summer Games and the Vancouver 2010 Winter Games.
With her expertise in experiential marketing, event planning and brand engagement, she co-founded the company Wildfire in 2015 (link will be below). Her passion for creating genuine brand experiences has allowed her to be successful in helping her clients see the true value of creating memories and lasting impressions of their brand in the minds of their consumers.
Marketing is everywhere and most people associate advertisement as the key component to the structure and production of marketing. However, the customer engagement that a brand associates itself with and aligning the positioning of a brand through memorable experiences are what really enhance and create the value of a brand. It was particularly interesting to see brands such as Kijiji and YVR who hold a large share in their respective markets seek assistance in creating more awareness and call-to-action through experiential and event marketing.
As an aspiring marketer myself who considers the transparency and genuine engagement of a brand to be of utmost importance, I am very excited to have the chance to listen to one of the best in the industry next Tuesday!