You walked in and the venue already sparked your attention. Sky-high unfinished wooden ceilings with a rustic, almost nomadic energy. The set-up gave way to a hint of industrial grit fused with modern style, raw creativity and overall fantastic vibes. You looked around and everyone was all smiles, hype was high, conversations were flowing and drinks were draining. This was just the beginning.
BCITMA did a spectacular job of setting the stage for one very unique fashion show with an eclectic lineup of local designers with a dream. The venue was one of a kind, and there was no doubt that the set-up and layout was carefully thought-out by the events team. The show flowed seamlessly and the interaction between the models and audience kept energy levels high. DJ AVSTEN James didn’t miss a beat, the audio fit the visual, and this only elevated the overall experience for everyone!
Reactions to The Cypher
What made this fashion show a remarkable event was that it was the product of many months’ hard work, dedication and planning by the BCITMA events team. As if the response from the amped-up crowd wasn’t proof enough, the featured designers were also unanimous in their positive remarks after the show.
Jason Bempong of Sleepless Mindz was amazed by the event team’s vamping up of the venue, commenting that it was the most innovative place for a fashion show. Also impressed was Dave Greenfield of Nomad Collective, who referred to the organization of the event as “phenomenal”. Susana and Marcelo Ponce of The Bohemian Trading Collective, and Pam Gill of Broken Halo Boutique also loved the efforts put forth by the BCITMA team.
Brief Exclusive with Kevin Wong – SELF HIRED
Kevin Wong of SELF HIRED was impressed by the execution of The Cypher, and later took the time to share his own experience and vision with BCITMA.
SELF HIRED is marketed as a lifestyle brand and the extent of what the brand emanates is vast and this is precisely the point.
But what about the common notion that in business, it can often be a risk to spread yourself out too thin?
Kevin admits that focusing on one area, and becoming a master at it, is tried and true. However, opportunities can be the blessings that push the barriers of a hindering comfort zone. He believes it is possible to pursue new opportunities and branch out, while remaining true to the original roots. SELF HIRED navigates this challenging area by having design and creative content developed predominantly in-house, thus increasing efficiency as well as creative control in all avenues of their brand.
Creating your own brand/business/event is very exciting, but it can also feel daunting for many people. This begs the question – how should you go about it?
Kevin was happy to see students taking on a large-scale event like The Cypher and working hard towards a unified goal. The key is in just getting started. Start with something simple, grow with the demand, and be ready to adapt your business plan as you progress while consistently reeducating yourself. His brand does this well – taking what started as a simple idea of designing T-shirts, and developing it into a stand-alone brand transcending well beyond apparel.
He would like to see more youth/students/artists embracing challenges and finding their passion. In 2010, Kevin was part of the “Say Something” tour in East Vancouver. He envisions eventually holding his own tour of a similar nature, encouraging students to chase their dreams and learn how to develop it into a successful business.
This mentality of taking an idea to the next level was a popular theme at The Cypher. Underground fashion was taken to new heights while offering students a much-anticipated event with plenty of entertainment and fun times.
It was a night filled with bright, driven individuals making dreams a reality. In a year’s time we can look forward to BCITMA making it happen all over again – at another venue, in another style, as another dream unfolds and comes to life.
Special thanks to the designers for their feedback, especially Kevin Wong for taking the time to share his thoughts.